Instead, users can directly build upon existing templates. They offer HTML templates that can be, more or less, fully customized in line with the user’s requirements – meaning there is no need to program the newsletter from the ground up. ![]() Service providers such as Zurb (Foundation) and Litmus Templates (can only be accessed via a Litmus account) are an alternative to drag-and-drop solutions. Against this background, we tried out what we believe to be some of the most popular builders and editors, and will describe our findings in greater depth in our coming blog posts. We at Publicare are always on the lookout for editors that can streamline the work of our email programmers and simplify testing. Can test how emails will display on various clients.Reduce the workload associated with email creation.Gain independence from the email marketing platform.In summary, there are three key advantages for marketing professionals. This can be a challenge that sending solutions often struggle with. What’s more, external editors can help ensure emails are displayed correctly across all clients (for example, Outlook, Apple Mail and Gmail) – or at least the vast majority. But in reality, the opposite holds true for many programs. In addition, a tool designed specifically for the generation of emails should theoretically save time and effort. Moreover, they allow service providers, such as graphic designers and copywriters, direct access to HTML emails, but not to the sending solution, and therefore to sensitive features such as contacts and reports. External email editors offer an answer to this problem. HTML code from editors within content management systems (CMS) can often only be exported to a limited extent, and similarly, there are constraints on HTML code portability between editors. ![]() ![]() This is particularly advantageous where multiple sending tools are deployed or there are plans to migrate to a new distribution system. Email editors and newsletter builders make marketing professionals less dependent on their sending solution. External programs are essential for anyone who wants something more powerful than the email editor or templates in their sending tool.
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